Marketing Strategy

To be honest, most people, especially the youth think of knitting as an old school way of making clothing and other products which are done by old people. So I thought of how I can make knitting a fun experience. I looked at the bigger picture and needed to convince people that knitting is part of our lives, the jerseys, beanies and scarfs that we wear are knitted.

I decided to challenge my roommate and a friends to try and knit. They had an advantage because the knew the basic stitch- purl reverse stocking stitch so I only taught them the English style of knitting, which was a challenge to them.

They did however enjoy the experience and they have asked me to teach them more knitting patterns. The marketing and selling of my products will be at the Observatory train station stalls. The day we planning on going to the stalls it rained so it was cancelled. I also contacted my mother in PE to find out if anyone in her circle of friends would be interested in buying one of my products. As a result, I got an order for two iPad sleeves.